What was needed

A 2 minute fundraising video for their Big Give campaign. 

Challenges

a) We worked with their team to create a voiceover script which we could then build the footage around. This gave us a defined structure which ended with a clear call to action.

b) We didn’t dwell on the problems faced by the beneficiaries and moved the video to the solution offered by the charity relatively early into the video. We also made sure to include the voices of local volunteers and staff, so that the voices of people on the ground were included.

Our solutions & approach

a) We worked with their team to create a voiceover script which we could then build the footage around. This gave us a defined structure which ended with a clear call to action.

b) We didn’t dwell on the problems faced by the beneficiaries and moved the video to the solution offered by the charity relatively early into the video. We also made sure to include the voices of local volunteers and staff, so that the voices of people on the ground were included.

Outcome and Impact

a) We worked with their team to create a voiceover script which we could then build the footage around. This gave us a defined structure which ended with a clear call to action.

b) We didn’t dwell on the problems faced by the beneficiaries and moved the video to the solution offered by the charity relatively early into the video. We also made sure to include the voices of local volunteers and staff, so that the voices of people on the ground were included.